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Why workplace well-being has become a decisive factor in recruitment?
The attractiveness of the workspace has become an essential part of a company’s HR strategy. According to a study conducted by Ipsos for Predilife, 81 percent of French employees consider workplace health and well-being initiatives as a key factor when choosing an employer. Two main factors explain why workplace well-being has become such an important topic: The rise of hybrid and remote work since the post-Covid period and the growing return to more in-person work models
What is workplace well-being?
Workplace well-being refers to all actions aimed at ensuring that employees can work in the best possible conditions.
It is not a bonus or a perk offered to staff. It is a true performance driver and an essential element for the long-term success of a company.
A healthy work environment includes comfortable, well-designed offices, a good work-life balance, positive human relationships, and a clear company mission. These elements are key to ensuring employees feel good at work.
All these actions help attract and recruit top talent while retaining existing employees.
Workplace well-being therefore has a direct impact on several key HR goals:
- Attracting new candidates
- Retaining and engaging employees
- Improving overall performance
The pillars of workplace well-being
Several actions can be taken to improve quality of life at work. Here are the main areas to focus on.
Workspace and working conditions
Companies sometimes underestimate the importance of office quality and workspace design. Yet an uncomfortable environment or poor equipment can significantly reduce quality of life at work and demotivate employees who enjoy coming to the office.
Ergonomics, including workstation setup, posture, and mobility, is crucial to maintaining employees’ physical health.
Work-life balance
Over the past few years, work-life balance has become a major priority, especially for younger generations who expect flexibility and autonomy.
Several factors contribute to achieving this balance, including:
- Flexible working hours
- The right to disconnect
- The option to work remotely, which helps employees adapt their schedule to personal needs
Management
The social climate within a company is a key element of workplace well-being.
Concrete actions can improve it, such as promoting kind and respectful management, encouraging transparency, and maintaining clear and open communication across the organisation.
Personal development
Another essential pillar of workplace well-being is the ability for employees to grow and evolve.
This includes offering clear career paths, opportunities for progression, and access to training and skill development.
Employees should be able to develop both their hard and soft skills and grow professionally within the company.
The impact of workplace well-being on recruitment
In a highly competitive job market, especially for scarce skill profiles, companies cannot afford to overlook a strong workplace well-being policy.
To recap:
- 81 percent of employees consider well-being at work as a key factor when choosing an employer
- 46 percent place it right after salary in their priorities when changing jobs
Beyond internal actions, companies must also be able to communicate about their initiatives and highlight them through a strong employer brand.
Building a transparent and committed well-being policy helps attract better candidates, both in quantity and in quality, especially in the era of digital recruitment.
The impact of workplace well-being on turnover
Hiring and training a new employee costs on average between 20 and 30 percent of their annual salary. The impact of turnover is therefore far from negligible. Beyond financial cost, the loss of know-how, reduced motivation, and weakened team cohesion can seriously affect company stability.
The challenge is clear: keeping top talent as long as possible. By improving workplace well-being, companies reduce turnover and strengthen overall HR performance.
In addition to lowering turnover, better workplace well-being also increases employee engagement.
Conclusion
Workplace well-being has become a strategic priority for companies. In a context where working models are evolving and employee expectations are diversifying, investing in quality of life at work is now a major competitive advantage.
However, other factors have also become decisive for candidates and should not be overlooked, such as company culture and recognition at work.
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